RESPONSIBILITIES

• Brand Strategy: Build the marketing strategy and planning to succesfully launch La Vie in Germany, in collaboration with our global CMO
• Brand Ecosystem: Build the relevant partners and agencies ecosystem in Germany, to outperform in the long term (influence, media, sampling, copy writing…)
• Budget: Recommend, Build, and Optimize the marketing budget to maximize impact and ROI in Germany
• Creativity: Build the offline and online marketing plans, leveraging and adapting global content
• Media: Define the right media mix and investment to maximize the visibility of La Vie in Germany
• Influence: Connect with local micro and macro influencers to maximize our visibility
• Foodservice: Partnerships in Foodservice to maximize the brand visibility, in close collaboration with the local Sales Manager
• Retail: Partnerships and Activation in Retailers, in close collaboration with our Sales Manager

COMPETENCIES

• At least 5 years of experience in a Marketing Strategic role in Food , preferably in UE and/or for an US based company, you knows everything about production
• Expertise in pitching agencies and maintaining good relationships with freelancers
• Creative but rigorous with analytical and pragmatic capacities
• Able to manage the Budget, Media and Digital Plannings
• Proven experiences in Influencer marketing and Shopper marketing
• Execution wizard : Action-oriented, impact-oriented, structured
• Overview the Foodservice visibility & partnerships
• People Manager: understands that success can only occur through people and communication
• Comfortable working in a high performing, analytical and results-driven environment
• Excellent organizational and prioritization skills
• Team player, well organised, keep cool when working for tight deadlines
• Ability to collaborate with cross-functional teams
• Ability to give and receive feedbacks
• Bilingual English and German

JOIN US

Process You will have a first visio call with our HR and a second interview with our CMO. We are always asking for references and to complete a business case.

WHAT WE HAVE TO OFFER

🌎 International environment : english speaking and various nationalities

💡Opportunities to learn and Grow : trainings, learning lunchs, regular Q&A sessions with our leadership, honest discussions about our company KPIs, monthly feedbacks sessions

👩🏻‍🔬 Innovation : we are building a meaningful future together through team empowerment, expect to have responsibilities!

🌱 Impact : creating friendly products for society and environment. Sharing an office culture that prioritises low-waste and eco-friendly practices

💙 People-first : meet an awesome talented team : complicity and solidarity

♡ Values that brings us together : #Optimism #Goodvibes #Exploration #Openminded #Accountability

🤩 Trust : respect and transparency from the all team

BENEFITS

💰 A fair & competitive salary package with equity
🍌 🍎 🍇 🍊 Healthy snacks + Friday team lunchs
👨🏻‍💻 IT tools of your choice from BackMarket
💼 Office in Berlin, Germany