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Paid Marketing Manager

Permanent contract
Paris
Salary: Not specified
Fully-remote

360Learning
360Learning

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The position

Job description

Our Demand Generation team has one mission: create pipe for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the FR market to speed up 360Learning growth.

Your objective is to create sales qualified opportunities by managing our paid channels, including: 

- defining and monitoring budget

- creating ads 

- optimizing conversion at every step of the funnel thanks to our experiment process

- following up with our BDR team to get some qualitative insights on your actions

Within 1 month, you will:

  • Experience a comprehensive onboarding that includes an insight to our teams, culture, and product
  • Own budget and performance for all our PPC channels in FR: 
  • SEM: Google Ads, Bing Ads
  • Paid Social: LinkedIn Ads
  • Directories PPC: Capterra
  • Create your first marketing experiments to scale lead generation while being ROI efficient
  • Within 3 months, you will:

  • Be accountable for the business opportunities in FR and their cost on paid channels
  • Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint
  • Partner with FR BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads
  • Within 6 months, you will:

  • Collaborate with the rest of the FR marketing team (content team, events) to create more ambitious & complex campaigns
  • Follow up on business opportunities with Sales 
  • Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry
  • Within 12 months, you will

  • Convert the learnings from your marketing experiments on paid channels into strategic insights to build the FR marketing roadmap
  • Unlock new paid acquisition channels to scale demand generation in FR
  • The Skills Set

  • Fluent French & English
  • Strong expertise with SEM (Google Ads) and Social (LinkedIn Ads and/or Facebook Ads)
  • Min. 2 years with first-hand online campaign management experience
  • Data-focus: you start with numbers. You’re driven by performance
  • Attention to detail: you know how to launch a campaign without a glitch and catch every typo.
  • Analytical skills: you quickly create reports, analyse performance methodically to identify bottlenecks and create experiments to tackle them
  • Autonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in an hypergrowth fast-changing environment
  • Written communication: your written communication is structured and crystal-clear
  • Command of marketing automation tools (Marketo, Pardot, Hubspot) and Salesforce a plus
  • Experience in B2B SaaS is a plus
  • Enthusiasm about our working environment explained here: https://bit.ly/Convexity_360L
  • What We Offer

  • Compensation: Competitive package (including a variable component and equity)
  • Benefits: Work From Home perks, RTT, lunch vouchers, medical insurance, gym subscription, 1 month parental leave for the second parent
  • Balance: Flexible hours, full remote work possible anywhere in France
  • International team: Offices in London, New York and Paris
  • Culture: A framework that will make you successful - click to envision what's it like to join 360Learning from onboarding to ramp-up, and beyond: https://360learning.com/blog/360learner-journey/
  • Interview process:

  • Call with our recruiter
  • Discovery interview with our Head of Demand Generation (FR)
  • Homework case study
  • Debrief + Clarification meeting with Global Director of Demand Generation and Head of Demand Generation (FR)
  • Culture-fit meetings with the VP of Marketing, Paid Marketing Manager (US) and one of our Co-Founders
  • Offer!
  • Want to know more?