Senior Analyst (Commercial Analytics, Digital Commerce) WHOOP
Wearable devices for enhancing health and performance.
Permanent
Boston
Remote: Not specified
120K to 155K $ a year
> 3 years
Skills we're looking for
Business acumen
Digital analytics
SQL
You'll be part of
1175 employees
Macrodatos
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines. By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data. WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
You'll be working on
- WHOOP is hiring a Senior Analyst to join the Commercial Analytics team and serve as a key analytics partner to our Digital Commerce business
- In this role, you will own analysis and reporting across our direct-to-consumer and marketplace channels, translating data into insights that inform pricing, promotions, merchandising, and product strategy
- You will help us understand what drives bookings, conversion, and margin across our digital storefronts and partner closely with Marketing Analytics to connect acquisition and traffic trends to downstream commercial performance
- Serve as a key analytics partner to the Digital Commerce team, analyzing performance across direct-to-consumer and marketplace channels to identify opportunities that drive bookings, conversion, and margin growth
- Own analysis of digital pricing and promotions, including incrementality, cannibalization, discount depth, and pull-forward, to inform promotional strategy and investment decisions
- Analyze funnel and conversion performance, merchandising, product mix, attach rate, and average order value to understand the drivers of digital commerce performance and identify opportunities for growth
- Own marketplace performance analysis, evaluating channel economics, assortment, pricing, and customer behavior across marketplaces and our direct-to-consumer business
- Build scalable reporting and analytical tools that give Digital Commerce leadership visibility into channel performance, partnering with Analytics Engineering to ensure data is accurate, consistent, and trusted
- Support commercial planning and forecasting by developing Digital Commerce inputs and channel-level drivers, and partner with Marketing Analytics to connect acquisition and traffic trends to downstream commercial outcomes
Benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
We're looking for
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
- Familiarity with experimentation and incrementality measurement, digital analytics or clickstream data, and business intelligence tools such as Sigma is a plus
- Demonstrated experience building reporting and analytical tools that enable stakeholders to understand performance and make informed business decisions
- 4+ years of experience in analytics, business intelligence, or a related discipline, ideally within e-commerce, direct-to-consumer, marketplace, subscription, or consumer products businesses
- Strong business acumen and experience partnering with e-commerce, commercial, merchandising, or other business stakeholders, with the ability to synthesize complex data into clear recommendations and actions
- Experience with digital commerce analytics, including funnel and conversion analysis, pricing and promotional measurement, merchandising, product mix, or marketplace performance
- Strong SQL skills and experience working with large-scale transactional and behavioral data, with the ability to independently move from a business question to analysis, insight, and recommendation
- Interested in the role, but don’t meet every qualification? We encourage you to still apply!