Marketing Manager (Audience Growth) Shield AI
AI aircraft pilots for service member and civilian protection.
Permanent
Ashington
Remote: Not specified
130K to 190K $ a year
> 5 years
Skills we're looking for
Communication skills
You'll be part of
1156 employees
Intelligence artificielle / Machine Learning
Our take
Self-driving vehicles present enormous benefits for the transportation industry, with the potential to increase the safety and efficiency of cars, trucks, and commercial airlines. However, such technological innovation is less present within the military transportation sector, despite the benefits that AI piloting would produce for the operation of drones and aircraft. Shield AI is developing Hivemind, an AI-driven pilot that can operate drones and aircraft autonomously, without needing GPS, communications, or pilots. In addition to navigation, the technology is also designed to facilitate indoor building clearance, integrated defense breaching, and has the ability to learn and autonomously execute aircraft missions. Whilst similar AI-driven pilot software has begun to appear in Chinese military research programs, Shield AI's target is the US. By developing fully autonomous piloting integrations for any type of aircraft, the company aims to future-proof the US military without the need for bespoke aircraft design. It has generated massive amounts of funding to support continued scaling and R&D efforts.
You'll be working on
- Shield AI is seeking a marketing manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities
- This role will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with our communications, social, field marketing, and internal video teams to expand reach, engagement, and influence among key audiences
- Own audience growth analysis across Shield AI’s first-party social channels, including LinkedIn, X, Instagram, and YouTube
- Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and relevant industry forums
- Build audience segmentation frameworks to better understand priority personas, content interests, channel behaviors, and acquisition opportunities
- Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence
- Manage paid-growth levers and budget to accelerate audience acquisition, engagement, and channel-level performance
- Track and report on audience growth, engagement, conversion, and retention metrics across channels
- Identify high-potential communities, creators, conversations, and distribution opportunities relevant to Shield AI’s mission and products
- Develop dashboards, reports, and recommendations that translate data into clear growth actions for Marketing and Communications stakeholders
- Support testing across creative, copy, targeting, channels, and content formats to improve reach and engagement
- Monitor platform trends, algorithm changes, and audience behavior shifts to inform channel strategy
Benefits
- Excellent Medical Coverage
- Mental Health Employee Assistance Program
- Paid Parental Leave
- Pet Insurance
- Flexible Work Hours
- Onsite Gym (DC)
- Gym Discount (San Diego)
- Free Parking
- Competitive Compensation
- Stock Benefits
- 401K Services and Match
We're looking for
- Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns
- Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities
- Strong understanding of audience segmentation, channel performance, testing, and growth metrics
- Excellent communication skills with the ability to present insights clearly to cross-functional stakeholders
- Strong analytical skills with the ability to translate data into actionable recommendations
- Proficiency with analytics, reporting, and dashboarding tools
- Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools
- Strong cross-functional collaborator with the ability to partner effectively with Social, Communications, Creative, and Marketing teams
- 5-8+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field
- Experience in aerospace, defense, national security, advanced technology, or B2B technology
- Experience with social listening, community intelligence, or creator/influencer analysis tools
- Experience building executive-ready dashboards or recurring performance reporting systems