Data Product Manager (Marketing Technology) ServiceNow
Cloud-based digital workflows for enterprises.
Permanent
Santa Clara, CA
Fully-remote
116,4K to 192,1K $ a year
> 5 years
Skills we're looking for
Communication skills
Collaboration and teamwork
Problem-solving skills
ServiceNow
Marketo
+1
You'll be part of
25000 employees
Software
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise. Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies. The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency. The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
You'll be working on
- As a Data Product Manager, Marketing Technology, you will define and deliver Martech capabilities with an initial focus on owning end-to-end lead flow, lead validation and enriching processes, Marketing data integrations, and platform optimizations and consolidations
- You will partner across Marketing, IT, Digital, and Data teams to translate business needs into clear requirements, prioritize enhancements, and drive scalable solutions that improve operational efficiency and business outcomes
- Act as the data product owner and advocate for Marketing stakeholders, gathering feedback, identifying pain points, and translating needs into Martech capabilities and enhancements
- Develop, own, and manage clear business requirements for Martech initiatives, including lead management, lead processing analysis and reporting, system integrations, data quality enhancements, and operational workflows
- Partner with business and technology stakeholders to understand Martech platform capabilities, system roadmaps, integration dependencies, customization needs, and implementation processes
- Collaborate with cross-functional teams throughout the software development lifecycle, including roadmap planning, discovery, requirements definition, sprint planning, product reviews, testing, launch readiness, and post-launch optimization
- Identify, prioritize, and document business requirements, functional requirements, user stories, acceptance criteria, and success metrics
- Prepare current-state and future-state process documentation, system workflows, training materials, and gap analyses to support business alignment and change management
- Define and track desired outcomes, OKRs, KPIs, and adoption metrics to measure the success of Martech initiatives
- Lead or support stakeholder alignment, including obtaining cross-functional sign-off on requirements, solution design, UAT readiness, and release decisions
- Define test criteria, support User Acceptance Testing, validate business outcomes, and help determine project readiness for launch
- Troubleshoot data, lead flow, integration, and process issues across Martech platforms, marketing automation systems, and related third-party tools
- Serve as a Martech subject matter expert across key platforms such as CRM platforms, Marketo, Adobe Experience Platform, ServiceNow, Workfront, Adobe Experience Manager, or other relevant marketing and sales technology tools
- Support M&A integration efforts by assisting with discovery, documentation, and requirements for acquired system onboarding
- Partner with global and regional marketing teams to improve communication, adoption, governance, and consistency across Martech processes
- Contribute to retrospectives and continuous improvement efforts by identifying opportunities to streamline processes, reduce manual work, improve data integrity, and increase marketing efficiency
- Help maintain Martech governance standards, including documentation, intake processes, prioritization models, release communications, and operational best practices
Benefits
- Generous family leave
- Matched donations
- Annual learning stipends
- Flexible PTO
- Competitive retirement plan
- Paid volunteer time
We're looking for
- 5+ years of experience in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or a related function
- Ability to translate complex technical concepts into clear business language for non-technical stakeholders
- Experience supporting UAT, release readiness, stakeholder sign-off, and change management
- Excellent verbal and written communication skills, including the ability to influence, align, and communicate with stakeholders at multiple levels
- Proven experience partnering with Marketing, Sales, IT, Data, and other cross-functional teams to design, deliver, and continuously improve marketing technology solutions
- Bachelor’s degree in Business, Marketing, Information Systems, Technology, or a related field
- Experience defining business requirements, functional requirements, user stories, acceptance criteria, use cases, and process documentation
- Experience working with Martech integrations, third-party tools, data flows, APIs, lead management processes, campaign operations, or customer data platforms
- Strong organizational skills with the ability to manage multiple priorities, projects, and cross-functional dependencies simultaneously
- Strong understanding of Agile methodologies, sprint planning, backlog management, OKRs, and KPI measurement
- Comfortable operating in a fast-paced environment with evolving priorities and high stakeholder visibility
- Adobe Experience Platform experience strongly preferred
- Strong analytical and problem-solving skills, with the ability to investigate system, data, and process issues
- Strong experience with Marketing automation systems and data platforms
- Experience with data quality, database structures, data cleansing, data enrichment, segmentation, or reporting processes preferred
- Prior experience in a global marketing organization or enterprise B2B environment
- Experience creating enablement materials, training documentation, release notes, and stakeholder communications
- Ability to run SQL queries against data warehouses analyzing large datasets for areas of optimization
- Familiarity with marketing data governance, consent management, privacy requirements, and operational compliance
- Experience supporting lead lifecycle management, routing, scoring, attribution, campaign execution, personalization, or buying group processes
- Experience with enterprise Martech ecosystems and platforms such as CRM platforms, Marketo, Adobe Experience Platform, ServiceNow, Workfront, ZoomInfo, Demandbase, 6sense, or similar tools