Head of Product Design Piano

Piano helps businesses manage subscription, analytics and content personalisation to monetise digital experiences. Previously, the focus was on traditional publishers like The Wall Street Journal and CNBC. However, with the declining value of revenue streams like third-party cookies and new platforms like Substack and Clubhouse siphoning off paying customers, the revenue pinch is being felt by a growing spread of digital services. Piano’s cloud-based offerings run a broad gamut, including experience personalisation, paywall management, and data analytics. These are all supported by integrations with various mainstream third-party tools, including Google Ad Manager and Apple Pay. This seemingly fragmented approach has not spread Piano thin, however, and it is consolidating its market lead with strategic acquisitions in the publishing space, such as AT Internet and SocialFlow. Following its impressive level of funding and massive growth in revenue since 2019, Piano is developing its product to provide improved publicity and analytics tools for its customers, particularly in newsletters and socials. It is also likely to continue expanding its market share through acquisitions as it builds out its end-to-end platform for the publishing industry.