Senior Growth Manager (France to Morocco) Lemfi
International payments service for next-gen immigrants.
Permanent
Paris
Fully-remote
65K to 75K € a year
> 5 years
Skills we're looking for
Community engagement
Motivational skills
Communication skills
Primary
Few
+1
You'll be part of
414 employees
Finance
Our take
LemFi, previously known as Lemonade Finance, is a fintech platform addressing the challenge of accessing reliable financial services faced by millions of immigrants worldwide. By offering quick onboarding and a multi-currency offering, LemFi allows its users to send, receive, hold, convert, and save in both their country of origin and residence currencies. Recognising the limitations faced by traditional banks and neo-banks, LemFi offers instant international transfers at favourable exchange rates with no transfer fees. Initially launched in Canada, growing demand for the company's services has allowed it to expand to the UK, and broaden its African payment channels. The company has secured good funding from prominent investors like Y-Combinator, Zrosk, Global Founders Capital, and Olive Tree. With plans to expand its product offering across the globe, LemFi will further its mission of providing accessible and transparent financial services to migrant communities worldwide.
You'll be working on
- As the Senior Growth Manager for the France-Morocco corridor, you’ll drive LemFi’s expansion within the Moroccan diaspora in one of our most critical markets
- While the primary focus of your community-building will be in France, we are open to candidates based in France, the UK, or other European countries where LemFi currently operates
- This is a growth role that requires you to be comfortable traveling to key diaspora hubs to build a physical community presence and drive high-leverage organic growth
- You will direct influencer negotiations, manage external agencies and key community leaders, and execute grassroots field marketing
- You’ll spend 3 to 5 days every few weeks in a new city (primarily across France or other key European hubs), representing LemFi at events, building partnerships, rigorously tracking campaign performance, and driving user acquisition
- You’re embedded in the communities we serve, acting as both a strategist and a ground-level operator
- You will work across paid channels, organic strategy, and local product teams to drive massive user acquisition in this market, while serving as the voice of the user
- Travel across France (and potentially other key European markets) 3 to 5 days every few weeks, establishing an on-the-ground presence in key cities. Attend community events, build and expand LemFi’s community network with local Moroccan leaders and organizations, and grow relationships that build deep trust
- Develop and execute comprehensive user acquisition strategies tailored for the Moroccan diaspora communities in France and Europe. Own growth targets for assigned markets and optimize based on data and insights
- Source, negotiate directly with, and manage France/Morocco-focused influencers, community leaders, and external agencies to drive scalable organic growth
- Lead community-driven initiatives to build trust, awareness, and advocacy, and participate in local events, meetups, and forums. Build and maintain relationships with community leaders and grassroots partners, implementing tracking mechanisms for the exact customer acquisition cost of your activities
We're looking for
- Self-motivated and effective working independently and in remote environments. You’re willing to travel extensively and work occasional weekends to support market growth
- Excellent interpersonal skills and the ability to build trust with diverse stakeholders. You’re a persuasive communicator who can influence partners and leaders
- At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar
- Strong data-driven mindset. You interpret data, track performance and adjust strategies accordingly
- Proven ability to work against targets and deliver measurable results. You’re motivated by ambitious goals and comfortable being measured against clear KPIs
- Entrepreneurial and tenacious. You take ownership, push through obstacles and find ways to win. Biased to action, you think critically and move quickly
- Prior experience launching or scaling ventures in new markets
- Deep understanding of African and diaspora community in Europe. You’re culturally fluent and comfortable immersing yourself in new cultural environments
- Background in fintech, payments or diaspora-focused products
- Established network within diaspora communities