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We're looking for a proactive and creative Email Marketing Executive to support the delivery of email marketing activity across Connectd.
Working closely with the Email Marketing & Operations Manager, you'll play a key role in executing outbound and re-engagement campaigns, while also supporting newsletters, lifecycle communications and wider email marketing initiatives.
This is a hands-on role suited to someone with strong copywriting skills, an eye for detail and a good understanding of email marketing best practices. You'll work with our existing HubSpot templates and modular email system, alongside emerging AI-assisted production tools, to create engaging, targeted campaigns that drive meaningful results.
Outbound & Re-engagement Campaigns:
Support the planning, copywriting, building and execution of outbound email sequences and re-engagement campaigns
Develop targeted messaging for different audiences, adapting content to their needs, interests and stage in the customer journey
Work with Sales and Marketing to coordinate campaign activity, manage follow-ups and identify opportunities for improvement
Support campaign setup and execution using platforms such as HubSpot and Instantly.ai
Email Copywriting & Content:
Write compelling, audience-focused email copy, including subject lines, preview text, body content and calls to action
Adapt messaging across outbound, nurture, re-engagement and newsletter campaigns
Maintain consistency with Connectd's brand voice, messaging and campaign objectives
Collaborate with internal stakeholders to turn briefs and content ideas into effective email communications
Email Campaign Production:
Build and prepare email campaigns using HubSpot's existing templates and modular components
Support the production of regular newsletters, nurture campaigns and other marketing communications
Carry out email quality assurance, including content checks, rendering, links, personalisation and mobile responsiveness
Assist with campaign scheduling, deployment and ongoing optimisation
CRM & Campaign Operations:
Support audience segmentation, contact list management and campaign setup
Assist with A/B testing and performance reporting, identifying opportunities to improve engagement and conversions
Maintain accurate campaign records and follow established processes for email production and deployment
Work with AI-assisted production tools to streamline campaign creation while ensuring quality and accuracy
Nice to have: