Senior Digital Media Planner BuzzBrothers

1. Role Purpose

The Senior Digital Media Planner is responsible for developing, planning, coordinating and optimizing digital media strategies for BuzzBrothers’ clients.

The role focuses on delivering relevant, effective and high-performing media solutions aligned with clients’ marketing and business objectives, while ensuring the quality of recommendations, budget control and performance analysis.

The Senior Digital Media Planner acts as a subject matter expert in digital media planning and works closely with the agency’s various teams and areas of expertise.

2. Key Responsibilities

A. Media Strategy & Planning

• Analyze client briefs to identify marketing objectives, target audiences and business challenges.

• Develop multichannel digital media strategies tailored to clients’ needs.

• Define recommendations regarding media channels, formats, targeting, budgets, timelines and KPIs.

• Build and present detailed, consistent and well-supported media plans.

• Identify opportunities for innovation and propose new media approaches.

• Contribute to strategic discussions, pitches and new business proposals.

B. Campaign Activation & Management

• Coordinate the implementation of digital media campaigns across various channels, including Paid Social, Paid Search, Display, Programmatic, Video, etc.

• Oversee campaign execution in collaboration with internal teams and external partners.

• Ensure media plans are properly executed, within agreed timelines and budgets.

• Identify and implement the necessary optimizations to achieve campaign objectives.

• Ensure the quality of campaign setups, audience targeting and proper tracking implementation.

C. Performance Analysis & Optimization

• Define relevant performance indicators and measurement frameworks for each campaign.

• Analyze campaign results and identify opportunities for improvement.

• Develop performance monitoring dashboards, reports and high-value campaign reviews.

• Provide data-driven optimization recommendations based on campaign results and key learnings.

• Contribute to continuously improving the effectiveness of media investments.

D. Client Advisory & Relationship Management

• Support Client Services teams in understanding and addressing clients’ media-related challenges.

• Participate in client meetings to present media strategies, recommendations and campaign results.

• Provide technical and strategic expertise during client discussions.

• Proactively identify opportunities to enhance media strategies and develop new initiatives.

• Contribute to client satisfaction through high-quality recommendations and deliverables.

E. Internal Collaboration & Expertise Development

• Collaborate closely with Strategy, Creative, Client Services, Project Management and Digital teams.

• Stay informed about market developments, advertising platforms and emerging media practices.

• Share best practices and support the development of team members’ skills and expertise.

• Contribute to improving media planning processes, tools and methodologies.

• Support the development and structuring of the agency’s media expertise.

F. Budget Management & Profitability

• Develop and monitor media budgets in line with client objectives.

• Ensure effective allocation of media investments across channels.

• Track media spending and proactively anticipate potential budget deviations.

• Collaborate with relevant internal teams to ensure the profitability of media-related services.

• Contribute to assessing the financial performance of proposed media solutions.