A key driver of Swile’s growth in France is the volume of high-quality leads generated by our marketing team for our sales team (collectively generated by the business team).

We’re looking for a demand generation manager who has a track record of effectively nurturing leads through the customer journey.

In this role, you will be planning and executing demand generation campaigns for our French audience.

Reporting to the Head of Demand Generation, Ana, this is a high-impact role where you will contribute greatly to our continued growth.

Swile’s aim is to build a multi-channel demand generation engine that drive net new business to help ensure that Swile sees growth year on year.

Your Missions 🔥

• The planning and execution of multi-channel online lead generation campaigns, with a strong focus on inbound and outbound acquisition (by leveraging B2B content team deliverables)
• Conducting persona-targeted nurturing scalable campaigns based on the different stages of the customer buying journey
• Participating in the planning and execution of campaigns to attract ‘solo onboard’ direct new clients in autonomy (direct sales)
• Build and fine tune performant acquisition landing pages
• Support sales teams to design automated cold sales nurture campaigns and various initiatives to boost new business, cross-sell and up-sell (copywriting, design, settings and tracking…)
• Implementation and drive of partner referral acquisition program
• Measure and track campaign performance, lead lifecycle, conversion and business results
• Work closely with Marketing Ops and Sales Ops teams to enrich leads, optimize automation techniques, CRM Management, lead scoring and lead attribution

Our Ideal Candidate has/is 😍

• Understanding of marketing automation principles
• Hands on marketing automation tools 
• Email copywriting skills (cold and Inbound)
• Data analysis
• B2B buying journey understanding
• Lead scoring techniques 
• Referral acquisition programs experience
• French writting skills
• Team collaboration
• Problem-solving skills (specially serving marketing automation)
• Critical-thinking skills to optimize processes and strategies
• Organizational skills
• Accuracy and exactitude
• Openness to criticism
• Curiosity and wiliness to learn