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Paid Acquisition Specialist

Plný úvazek
Brussels
Plat: Neuvedeno
Plně vzdálený

Livestorm
Livestorm

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Pozice

Popis pozice

As Livestorm is growing rapidly, our team is aiming to optimize existing and expand paid acquisition channels to better address our wide range of potential markets. Therefore, we are looking for a Paid Acquisition Specialist who is knowledgeable about performance marketing ads.

As Livestorm's Paid Acquisition Specialist, you'll be joining the Growth team to implement, monitor, measure, optimize campaigns and tracking across different channels, focused mainly on Google Search. You'll have a focus on performance marketing. You'll manage a budget of +$100k/month, with a close eye on ROAS.

You'll work alongside fellow Growth Managers and the Website Squad to craft end-to-end campaigns, and will be reporting to Brillixa, the Growth Manager - Paid Acquisition.

While Livestorm has headquarters in Paris, we are a remote-first company. In fact, the members of our team are located between Paris, Bordeaux, and more, so we are looking for the best talent, no matter where you live.

Missions:

In this role, you will be responsible for:

  • Implement, monitor, and optimize paid search campaigns according to the strategy defined together with your manager (with a strong focus on Google Ads and Bing)
  • Improve main KPIs on a recurring basis on campaigns by cleaning/adding new keywords, optimizing audience, and optimizing bid strategy.
  • Create and implement hyper-personalized paid social ABM LinkedIn campaigns in collaboration with sales
  • Update existing assets (ad copy, banners, landing pages) and create new personalized ones based on campaign intent and targeting, in collaboration with the Marketing and design team
  • Report on the performance of your campaigns and landing pages. Run A/B tests to consistently improve conversion rate.
  • Collaborate with the ad agency for weekly sync, notes, and reporting
  • Benchmark and always be on the lookout for new trends and paid acquisition news
  • Improve our alerting system in order to identify misbehavior in all ad accounts, quickly
  • Be proactive on complaints if the brand is used on a competitor's text ads

Požadavky na pozici

For this Paid specialist role, we are looking for someone with the following experience:

  • 2-4 years of experience running paid acquisition campaigns
  • Be fully comfortable with implementing end-to-end campaigns on Google Ads and Bing Ads
  • Strong English level mandatory (our team is diverse and you will exchange with non-french native speakers on a daily basis)

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