In order to support the company through its significant growth, we are looking for a talented Content & Lead Generation Officer.

As a key member of the #Marketeam, you are responsible for implementing our Lead Generation and Lead Nurturing strategies. Under the operational supervision of our Digital Marketing Manager, your daily life is structured around the following missions:

Lead Generation & Nurturing management:

• Development of qualified prospecting bases to supply our sales pipe
• Produce landing pages to distribute lead generation content
• Configure a set of nurturing scenarios to develop our notoriety and convert our leads into MQL (Marketing Qualified Lead)
• Collaborate closely with the SDR to make sure leads are properly qualified, building marketing automation scenarios to assign leads to the sales representatives in charge of following them
• Improve the lead scoring process in accordance with analytics
• A/B testing
• Conduct follow-up reporting on all lead generation & nurturing actions
• Development of paid acquisition channels: planning, implementation, performance analysis and optimization recommendations for campaigns (SEA, Social Ads, etc.)

Content & community management:

• Participating in the production of contents: white papers, webinars, social network content, blogs….
• Configure the operational implementation of content publication and their publication on social networks according to the editorial schedule
• Management of our community in accordance with the defined editorial schedule
• Reporting and performance analysis

Desired skills

• You have excellent communication and writing skills both in French and English. Spanish or Italian is a real plus!
• Precise, rigorous and data-driven, you pay great attention to detail
• Energetic, enthusiastic, with a strong team spirit (and big sense of humour 😉), you know how to work with marketing, sales, and product teams
• You are autonomous and proactive: you don’t hesitate to roll up your sleeves to turn your ideas into reality
• You are ideally familiar with Wordpress, Plezi & Hubspot
• You have a ROIist approach and you are familiar with marketing automation tools
• Multitask & organized, you are a fintech and payment ecosystem lover
• HTML and CSS knowledge is an asset

Experience

• Experience in developing inbound marketing & paid campaigns, (Adwords, SMO)
• You have a previous experience in a fast-growing company, ideally in a BtoB environment

PRACTICAL INFORMATIONS

• Contract type: CDI
• Location: Paris-France – 8 Rue du Sentier
• Start Date: July 2020