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Sr. Marketing Manager , US

Plný úvazek
New York
Plat: Neuvedeno
Počáteční datum: 19. září 2021
Plně vzdálený
zkušenosti: > 5 let

JOW
JOW

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Pozice

Popis pozice

  • Serve as the most senior Marketing hire on the ground in the US and play a major role in shaping the US business and company culture
  • Build, lead and manage a world-class US Marketing team
  • Create and execute data-driven, multi-channel growth strategies designed to drive brand awareness, acquisition, retention and activation
  • Combine your skills in digital marketing, analytics and product marketing to find, experiment, and implement creative, unconventional and cost-effective channels such as TikTok, Instagram, Pinterest, Google Ads, etc.
  • Experiment with Marketing campaigns and determine which can be achieved in a scalable and repeatable way
  • Lead strategy and manage execution of a powerful content program that effectively communicates our service, value props and company values through relevant and engaging content
  • Partner with Marketing Director to manage external marketing agencies, as well as network of freelancers, to optimize additional projects and campaigns
  • Leverage external studies as well as internal and external data to keenly understand customer behavior; perform customer/audience segmentation analysis and develop strategies for funnel activation and conversion
  • Partner with Engineering team to develop product features that drive activation, retention and viral growth loops encouraging self-growth of the platform
  • Partner with Sales team to develop strategies and campaigns for working with US grocers and food / beverage brands
  • Establish processes and systems to ensure organization of team, campaigns, events and other marketing projects
  • Create dashboards to measure and monitor performance and guide decision making

Požadavky na pozici

  • You have a true love for all things food, understand the joy it brings and want to bring that joy to millions of people in the US
  • You have 6+ years of Marketing experience with at least 2 years managing people and agencies
  • You have a demonstrated track record of developing marketing strategies and plans, as well as managing budgets and CAC
  • You have a strong eye for design and an intuitive understanding of what makes for engaging and relevant content
  • You have strong analytical skills with the ability to drive decision-making through data
  • You are a creative problem solver that will always figure out a way to accomplish a goal despite apparent barriers
  • You enjoy building teams, providing mentorship and setting company culture
  • You are hard-working A player that wants to shape the culture and business of JOW in the US
  • You have experience working at a fast-paced high-growth startup and are comfortable working autonomously and remotely

Proces náboru

  • Phone screening with the Marketing Director
  • Phone screening with CEO
  • Small exercise and video presentation to a larger group of team members in France

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