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British American Tobacco

British American Tobacco

Digital Activation Manager

  • Smlouva na dobu neurčitou 
  • Praha


British American Tobacco

British American Tobacco

  • Spotřební zboží
  • Od 50 do 250 zaměstnanců


Digital Activation Manager

  • Smlouva na dobu neurčitou 
  • Praha

Tato pozice byla obsazena!

O společnosti

Do you know who we are?

We are BAT.

Founded in 1902, we have grown into a global business that continues to go from strength to strength. We have world-class tobacco brands and we are committed to leading in Next Generation Products. We are devoting significant time, funds and resources to developing products that offer consumers a choice of potentially less risky alternatives to regular cigarettes.
We are talented people, inspiring leaders and diverse teams make BAT a winning business – and a great place to work.

British American Tobacco
British American Tobacco
British American Tobacco
British American Tobacco
British American Tobacco

Popis pozice

Your responsibilities will be:
Implementation of digital activation plans
Initiate, develop and implement digital strategy
Designing digital transformation of multichannel touch-points deployment
Change management, channels effectiveness, and consumer data analytics
Managing diverse landscape of agencies and media houses
Establishing KPI frameworks and benchmarks
Support the team by driving digital innovation

Areas of Interdisciplinary Digital Knowledge?
Marketing Strategy and Communication
Integrated Innovative Digital Campaigns
Social Media
E-mail marketing
Content Marketing and Toolkits deployment
CRM and Marketing Automation
Media Planning and Multichannel

What we can offer to you?
Friendly athmosphere and international environment
Dynamic people, insipiring leaders
Nice new modern office in Karlin

Vítané zkušenosti

What do you need to be succesful at this position..
Project management – brand/activation campaigns and digital production (www at least)
Strong leadership personality – at least 5 subordinates
Excellent networking, consensual and conflict management skills
Strong analytical skills, high ability in process thinking
Flexible & adaptable to changes
ENG/CZ language

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