As Performance Marketing Manager at Yousign, you’ll be responsible for driving growth through paid marketing channels.

Your role will be key; you will strategize, implement, test, manage, and report for all paid campaigns across various channels, using data to drive decisions and achieve maximum return on investment. Inbound and Paid Marketing are the core growth levers for Yousign, and as our ambition grows, we are looking to start a new growth chapter and skyrocket our lead generation results. You will be able to build on what already exists, optimize it, and then quickly launch initiatives to find new paid acquisition channels.

You will work closely with inbound and product marketing, design, sales, operations, and data to execute your mission and align our paid acquisition strategy with our business objectives.

The ideal candidate is very familiar with traffic management, growth marketing strategies and an expert in at least one paid acquisition channel.

Your learnings and successes can be quickly rolled out to our other target markets in Europe. You will be part of the core marketing team, composed of 7 tech-savvy people, which will double in the coming months. If you love seeing results and are driven to make a big impact, this position is for you.

Your responsabilities

• Plan and execute targeted campaigns across paid channels to drive new customer acquisition (particularly Google Ads, Bing, Facebook, LinkedIn, Gartner, Youtube)
• Manage a clean account structure on all assets
• Build a robust testing and optimization framework to improve main KPIs regularly (CTR, CPL, CAC, ROAS, number of Leads, MQLs, signup, qualified demos booked, and new customers)
• Be the owner of Yousign’s ad tracking plan, improve the tracking system and be super comfortable with data
• Develop a deep understanding of Yousign’s ICP, industries, target buyer, and build smart strategies and campaigns to engage multiple audience effectively
• Be aligned with the core marketing team to support the brand and amplify the Yousign story, for example, promoting product launches
• Be involved in all areas of the business to double down where you discover opportunities, for example, reinforce a specific outbound campaign
• Explore new channels for Yousign (including sponsoring (podcast, event), media buying, tv shows^^)
• Share performance and insight across the business and leadership team to inform the broader acquisition strategy.

Preferred experience

• 3+ years of experience in a growth marketing, demand-gen, traffic management role with responsibility on the paid acquisition with a strong track record of achieving goals in a high performance environment.
• Great communication and collaboration skills with the ability to clearly present an action plan, monitor it, and share regular reports.
• Hands-on campaign management with expertise in at least one core channel (Search, Facebook, LinkedIn).
• Experience using leading marketing automation & tracking tools (Google Analytics, Google Tag Manager, Segment, Hubspot, Salesforce)
• Project management skills with the capacity to score and prioritize initiatives
• Strong English and French level mandatory (our team is mostly French but is becoming more and more diverse, and you will exchange with non-french native speakers daily)
• A SaaS company experience would be a plus
• Knowledge of programmatic advertising would be a significant bonus.

Your futur team

You will join the Marketing Team, currently composed of:

• Alexis, our Head of Marketing and your future manager.
• Matthieu, our content and press relation manager.
• Thomas, our content manager
• Marion, our Product Marketing Manager
• Benjamin, our full remote web integrator.
• Lamine, our Growth Manager

Recruitment process

1. If your profile catches our eye, you will have the opportunity to interact with our HR Admin for a pre-qualification telephone interview.
2. You will meet Alexis, your future manager, in a physical interview where you will have the opportunity to show us your talents and your passion for your job.
3. We will send you a technical test of a few questions to see your expertise as a Product Marketer.
4. You will meet the co-founders alongside a random member of the Yousign team.

To apply for a job

We are looking for talented, ambitious and creative profiles who want to make history with us. If you are inspired by this job, contact us to discuss it!

More information

• Type of contract: permanent contract
• Location: Paris, Caen, Full Remote
• Experience: 3-5 years
• possibilily to work remotely